Problem

What Problem are we trying to solve?

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Users

What Users should we focus on first?

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Business Outcomes

What will Business get by implementing it?

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User Benefits

What will Users get by using it?

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Features

What can we make that will solve our Problem and meet the needs of our Users?

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Hypotheses

We believe that [Business Outcome] will be achieved if [User] attains [Benefit] with [Feature].

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Red Flags

What is the riskiest assumption that, if incorrect, would cause the entire idea to fail?

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Check It

How to validate the idea by checking the riskiest assumptions ASAP?

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